April 22 is Earth Day!  What are you doing about it? Are you working within a company puffed up with the promotion of its GREEN initiatives? Are your marketing materials all telling customers and prospective customers what a fantastic sustainable programme you have going on?

Sustainability is about ACTION. It’s about making a difference for the planet and getting as many people involved as possible. If sustainability is ONLY about making a buck you’re missing the point!  If you’re not taking action to support your words, you are blowing smoke and the customers will recognize that.  No one likes being lied to!

I personally feel it’s sad our society must choose to pick a single day to celebrate needs that are extremely important rather than practice vital and essential action each and every day of our lives.  We do, however, have to remind people who busy themselves to the point of forgetfulness that we are living on a planet suffering from over population and depletion of resources. We must remind them they live in an amazingly beautiful and remarkably spectacular environment called planet earth which was created to work perfectly were it not for human interruption.

What IF there were things we could do in our regular day, supported by the executive staff and didn’t cost anything but time to coordinate?  What if YOU were waking up on Earth Day and knew you could make a difference, no matter how small, to help the planet, and you were given the opportunity to do it by the entire organization?  Well, what’s stopping you?

Here are some ideas to MAKE Earth Day count for you and your company!

• Get a group of people together at lunch and clean up the garbage around your building – a box of garbage bags and a box of latex/vinyl gloves could be donated by someone
• Send out an email reminder to ask everyone to hold off printing anything that is not absolutely vital for hardcopy.
• Ask all your workers to “eat in” at Tim Horton’s before work and insist on no paper products.
• Bike or take public Transit to work
• Take part in an Earth Day event in your area as an after-work activity.

These activities don’t cost you any MONEY and they all make a difference.  At morning coffee tomorrow try to think of some different ideas and make it a great game across the company – document and take pictures, get that executive behind you by giving them an opportunity to document the things you did for Earth Day and add it to the marketing materials so they can PROVE they aren’t just blowing smoke!
Do you know what it MEANS to make a big difference by gathering collectively with small actions to change the world?  Find out by trying hard to take part, it’s all up to YOU and who you bring into it!

DON’T be a leader who shows their employees that all you do is talk!

Great Leaders walk their talk! Great leaders don’t allow marketing to own all the airtime, and great leaders follow that talk with action because they CARE!

Cut the hot air and take action! Get your employees passionate about making a difference, drive it from the source – the CEO – and go to sleep tomorrow night knowing you have made a difference!

Strategic Sense is a Leadership Development, Plans of Action and Facilitation organization who’s mission is to change the world for leaders and their employees everywhere.  We believe each individual comes with their own unique talents and skills that can be enhanced and utilized to help them become the very best leaders only they can be.

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